Only a few brands can claim a heritage spanning a century and a half while remaining highly relevant to their customers. As American Standard commemorates its 150th anniversary, the brand is not only looking back on its rich history, but is also giving back to its Filipino homebuilders who have made it part of their households.
“American Standard has always strived to transform the way people experience everyday living,” said Hermie Limbo, country leader of LIXIL Philippines. “It’s our dream and objective to bring the best experience to our customers here in the Philippines.”
American Standard awarded the lucky winners of the three major prizes at the Wilcon Depot Balintawak branch. EJ Reyes of Naga City was the grand winner of the BYD Hybrid Electric Sedan, Henderson Digon of Iloilo Province won the Honda EM1 Electric Scooter, and Shiena Kozak of Zambales won the Xiaomi Mi Smart Electric Bike.
“Most of what we have purchased from American Standard have been toilets, basin faucets, and showers,” said Michael Kozak, Shiena’s husband, who joined her in receiving their prize. “It offers a premium product and a much better price point than its competitors. They sell the same quality, if not better, at the best price. You can’t beat that.” The husband-and-wife team has extensive experience in building homes.
Second prize winner Henderson Digon, who came from Iloilo City to receive his prize shared that he likes American Standard because “they’re consistent and reliable. When I’m working on projects, I don’t want to worry about whether the fixtures will last or perform well over time. It gives me peace of mind knowing the quality is trusted and proven.” Having won the Honda EM1 Electric Scooter, Digon happily said, “There’s always that second of disbelief, and then it turns into happiness. It’s a nice reminder that unexpected good things can happen.”
That “second of disbelief” is something that EJ Reyes, lucky winner of the grand prize, can relate to. “This is honestly the first time that I’ve ever won in a raffle. We have been renovating our house, that’s why we have been purchasing items from American Standard.”
The “Celebrate Everyday Moments” campaign highlights how American Standard transforms ordinary daily routines into more meaningful experiences through thoughtfully designed bathroom solutions that support comfort, hygiene, and convenience. In partnership with Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, American Standard has launched the “American Standard 150 Raffle Promotion” in September last year.
The prizes consisted of items best suited for the modern Filipino lifestyle, such as a BYD Hybrid electric sedan, Honda EM1 electric scooter, a Xiaomi Mi Smart electric bike, and 150 American Standard products, including the DuoSTiX Hygiene Spray, Smart Washer Manual Bidet, and the Neo Modern 3-Way Rain Shower.
Since its inception in 1875, American Standard has been synonymous with reliability. For Filipino homebuilders and large-scale construction firms, the brand is more than just a provider of fixtures; it is a partner in creating spaces that balance life, love, and home.
“Our commitment is to deliver thoughtfully designed high-quality products that help reduce stress and bring greater convenience to our customers’ everyday lives,” said Emily Rose Besavilla, marketing and retail leader, LIXIL Philippines.
As the construction industry in the Philippines continues to evolve, American Standard remains at the forefront by integrating smart and sustainable solutions into every product. This raffle promotion at Wilcon Depot serves as an invitation for more Filipinos to experience the comfort and care that 150 years of expertise can provide.
For more details on American Standard, visit www.americanstandard.ph or follow American Standard Philippines on Facebook and Instagram.
