Japanese brands are known for their commitment to practicality, functionality, and thoughtful design—qualities that have made them a benchmark for reliable craftsmanship. Bringing this philosophy closer to the local market, ACE Bags and Luggage has opened its first store at Mitsukoshi BGC, marking its official entry into the Philippine’s retail landscape.
The opening was attended by key executives and partners from Primer Group of Companies, alongside representatives from ACE Co., Ltd. and stakeholders from Mitsukoshi BGC. Among them was Mr. Hiroaki Morishita, President and CEO of ACE Co., Ltd., who said, “It is a great honor for ACE to open its first store in the Philippines. Through our partnership with Primer Group—built over more than 20 years—we are able to take this meaningful step into the Philippine market with confidence.”
Earlier this year, Primer Group formally announced its partnership with ACE Co., Ltd. through an exclusive distribution agreement. The opening also introduces a full portfolio of ACE brands, each developed to address distinct travel and lifestyle needs while maintaining the brand’s foundation in Japanese craftsmanship, durability, and functional design.
The core ace. collection offers versatile travel solutions designed for everyday use. It includes the Gadgetable series, which features thoughtfully designed compartments for gadgets and daily essentials, created for the demands of a more mobile, fast-moving lifestyle. The line-up reflects ACE’s focus on functional design and practical innovation for modern travel needs.
Also in the line-up is Proteca, premium, made-in-Japan luggage line known for its durability, smooth mobility systems, and 10-year warranty.
HaNT presents a thoughtfully designed collection created by women, for women. Defined by its vintage trunk-inspired aesthetic, the line combines style with function through intuitive compartments and practical interior organization.
Also available is Kanana Project, a lifestyle-focused brand centered on comfort, ease, and intuitive functionality, with lightweight designs and well-considered interiors.
New to the line-up is UNTRACK, a lifestyle brand that develops bags and apparel capturing both urban and outdoor influences. Completing the portfolio is Ultima Tokyo, a brand that embodies “Tokyo Craftsmanship.” The collection features refined leather bags, clutches, and business essentials designed for modern professionals who move between work, travel, and everyday city life.
The store brings together the full range of ACE’s portfolio under one roof, offering Filipino consumers access to Japanese-designed travel and lifestyle essentials defined by functionality, durability, and thoughtful craftsmanship. To explore the full line-up of collections, visit the ACE Bags and Luggage store at the Ground Level of Mitsukoshi Mall, BGC. For updates on the latest releases and brand happenings, follow @ace_phl on social media.
