For nearly six decades, Novotel has quietly refined the language of modern hospitality. Today, the brand unveils a new direction through “Longevity Everyday,” an elevated philosophy that embraces the art of living. Rather than viewing longevity as a distant pursuit, Novotel redefines it as something deeply present and attainable: restorative sleep, mindful dining, purposeful movement, and meaningful connection, guided by the pillars of Eat, Sleep, Move, and Meet.
Novotel Manila Araneta City introduces “My Novotel Family For ALL,” a campaign that reimagines the modern concept of family through togetherness, wellbeing, and shared experiences. Inspired by Novotel’s global “Longevity Everyday” platform, “My Novotel Family For ALL” serves as the human and emotional expression of the brand’s commitment to well-being, meaningful connections, and a balanced way of life.
“My Novotel Family For ALL” celebrates the relationships that make life meaningful. From families and lifelong friends to couples, chosen families, and cherished pets, the campaign embraces every bond that brings joy, support, and companionship.
To celebrate its launch, Novotel Manila Araneta City mounted a two-day immersive activation featuring curated wellness experiences from InBalance Wellness and Surge Fitness + Lifestyle, family-friendly activities with Dilmah Tea, and interactive lifestyle moments at Art in Island. Fur parents participated in a special session led by Dr. Cissy Ramos of Zippet Animal Center, who shared valuable insights on First Aid and emergency response for pets.
The festivities also featured a Sunday Community Fun Run in partnership with aRUNeta Run Club, RWP Kyusi, and Araneta City, alongside a vibrant lineup of partner booths and brand activations from partners and sponsors.
“Through this campaign, Novotel Araneta City brings its ‘Longevity Everyday’ ethos into sharper focus not merely as a hospitality message, but as a reflection of how modern families choose to live, connect, and celebrate today,” said Erwin Dona III, cluster director of marketing and communications. “We are creating experiences that feel both personal and culturally resonant for the local market…We understand that the definition of family has become far more nuanced, emotional, and inclusive. Today, family extends beyond tradition embracing fur parents, chosen families, lifelong friendships, and the grandparents who remain the emotional anchors of Filipino homes.”
Guests are invited to enjoy city staycations intentionally designed for comfort, connection, and ease. The Family Time Elevated package offers a stylish Executive Room retreat complete with breakfast for two adults and two children, Kids Club access, and exclusive Premier Lounge privileges ideal for families seeking a refined urban escape.
For those looking to rediscover the city together, the Explore the City package combines a relaxing stay with curated family experiences, including access to Art In Island, Gateway Cinema, and artisanal gelato treats from Che Buono. Young adventurers, meanwhile, can step into imaginative escapes through the Little Explorers Staycation, featuring Executive Suites transformed with kiddie teepee glamping setups, themed amenity kits, unlimited Kids Club access, and engaging weekend activities. For intimate reunions and milestone gatherings, Reunions at The 25th offers an elegant setting where the hotel’s Presidential Suite becomes the backdrop for curated dining and cocktail experiences shared among family and friends.
At Food Exchange Manila, dining evolves into a celebration of togetherness through elevated culinary experiences. Birthday celebrants may indulge in the Your Age, Your Discount offering, while the Milestone Exchange packages create buffet celebrations perfect for reunions and special family occasions.
Weekend gatherings are likewise elevated through Weekend Family Feast (family buffet and kiddie fun), dedicated children’s activities, and lively family moments come together seamlessly.
Couples may retreat into relaxation with the Romantic Interlude Wellness Escape for Two at In Balance Spa, while younger guests can enjoy the charming Little Relaxers Spa Day, specially curated for children aged three to 10.
At the Kids Club, little explorers are invited to discover enriching activities ranging from yoga and cupcake decorating to arts, crafts, and sports-inspired adventures encouraging creativity, movement, and joyful exploration.
From elegant debuts to intimate milestone occasions, Novotel Manila Araneta City also introduces bespoke celebration packages crafted for memorable gatherings. The Blossom & Bloom Debut Packageand Memorable Milestones Celebration Package combine venues, menus, and hospitality.
At its core, My Novotel Family For ALL serves as a natural extension of Novotel’s “Longevity Everyday” idea, a gentle reminder that wellbeing is found not only in how we rest, dine, or move, but also in the relationships we nurture and the moments we choose to share.Visit novotelmanilaaranetacity.com.
