Toyota Motor Philippines (TMP) officially launched the Next Generation Tamaraw in a grand event held simultaneously in eight locations nationwide. The mobility company unveiled the various forms and conversions of its new commercial vehicle, introducing a new era of transformative mobility to audiences in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, and to those watching via the online livestream.
The Toyota Tamaraw is synonymous with reliability and durability due to its quality and versatile build. In response to the ever-evolving needs of the Philippine market, TMP has introduced the Next Generation Tamaraw, reimagined for the modern era as a multi-purpose people and goods mover both for business and personal use. It is manufactured locally at the Toyota Motor Philippines plant in Santa Rosa, Laguna.
The Next Generation Tamaraw is built on Toyota’s global IMV platform, retaining the same DNA as the Tamaraw that plied Philippine roads in the 1990s and early 2000s. As the Philippine market continued to evolve, so did the needs of various enterprises and individuals.
“We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” said TMP president Masando Hashimoto during the launch.
Available in diesel and gas variants, the Next Generation Tamaraw offers multiple body styles for different passenger and cargo requirements.
During the grand launch, various configurations of the Next Generation Toyota Tamaraw’s original equipment variants were introduced, including the long wheelbase (LWB) Dropside and LWB Utility Van, which will be available for retail in January 2025, and the LWB Aluminum Cargo, which will have its commercial release in March. Retail sales for the short wheelbase (SWB) variants of the Utility Van, Dropside, and Aluminum Cargo will start at a later date.
Other conversions such as ambulance, patrol van, camper RV, and refrigerated van were also exhibited. Other special conversions, soon to be available for order, were also showcased, displaying the conversion capabilities of TMP in partnership with Toyota Mobility Solutions Philippines (TMSPH).
TMP first vice president for vehicles sales operations Danny Cruz discussed how the new Tamaraw “can convert into anything we can imagine. We made sure we truly knew our customers by going to small and medium business owners all over the country to understand their mobility challenges.”
The Next Generation Toyota Tamaraw starts at P937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP chairman Alfred V. Ty disclosed during the Tamaraw Roll-off Ceremony on November 28 that TMP will later offer a gas-powered SWB variant that will start below P800,000.
Interested customers may already place a reservation for the Next Generation Toyota Tamaraw at any Toyota dealership nationwide. The complete list of Toyota dealers can be found on https://www.toyota.com.ph/dealer.
To learn more about the Next Generation Toyota Tamaraw, visit https://www.toyota.com.ph/next-generation-tamaraw or inquire at their nearest Toyota dealership. Follow Toyota Motor Philippines on Facebook, Instagram, and X, and join the ToyotaPH community on Viber.
