Taiwan, known for its rich culinary heritage and commitment to quality, is proud to introduce its premium pork products to the Philippine market.
Under the sponsorship of the Taiwan Ministry of Agriculture and led by the Commerce Development Research Institute (CDRI) of Taiwan, the Taiwan Pork initiative aims to bring high-quality Taiwan pork products to Filipino consumers and businesses, and to establish a strong presence in the Philippines. This campaign is set to create new opportunities for importers and strengthen bilateral trade relations between Taiwan and the Philippines.
Taiwan is renowned for its commitment to quality assurance throughout the entire production process, adhering to rigorous standards and employing advanced technologies to ensure that its pork products meet the highest quality and safety benchmarks.
Chang Hwang-Jen, vice president of CDRI, expressed enthusiasm about this endeavor in the Philippines: “We are excited to bring Taiwan Pork’s legacy of quality and innovation to the Filipino market. Our commitment to excellence, combined with our understanding of local preferences, positions us to become a trusted partner for Filipino households.”
To enhance its local presence and better connect with Filipino consumers, Taiwan is actively seeking partnerships with local distributors, retailers, and other key stakeholders. These collaborations will contribute to the growth of the local economy while ensuring efficient distribution of Taiwan pork products.
The CDRI is working with various meat suppliers to offer a diverse array of pork products to cater to Filipino consumers. These suppliers include Black Bridge Foods, founded in 1957, well-known for the solid taste and juicy aroma of its processed meat products; Cha I Shan, a well-known pork processing company, integrating modern equipment and technology to produce top-of-the-line fresh pork; Chia Nan Food, which provides an end-to-end service and the creation of the best final products; Du Hsiao Yueh, best known for traditional dan tzai noodles, a traditional Taiwanese signature cuisine; Food Lee, a multi-awarded company known for its contributions to traditional Taiwanese food; Hairei, founded in 1948, a leading company in providing high-quality meatball products; Jin Tian Foods, known for their bestselling Taiwanese meatballs; Odiva, an established brand that produces top-quality Taiwanese black pig pork; and Way Fong, one of the leading brands in the pork jerky and pork floss market.
To kick off the Taiwan Pork campaign in Manila, Taiwan Pork partnered with Spiral, Sofitel Manila’s flagship restaurant and award-winning dining destination, to incorporate Taiwanese pork products in the Spiral buffet menu from 29 November 2023 to 29 January 2024. Some of the dishes featured in this partnership include Taiwanese style deep fried pork chop, braised minced pork with rice, BBQ pork with osmanthus and honey sauce, pan fried pork sausage, and meat ball noodle soup.
Through the Taiwan Pork campaign, Taiwan looks forward to a successful venture in the Philippines, and to contribute to the culinary landscape of the country with its premium pork products.