’Tis the season to get out and have fun, and nobody understood the assignment better than R.O.X. as they brought back the R.O.X. Outdoor Festival. Last November 25 and 26, R.O.X. drew in adventure enthusiasts from all around the Metro to be part of fun challenges and exciting displays.
R.O.X. is the ultimate outdoor superstore, making world-renowned brands accessible to the country. These brands were front and center at the BGC Passionfest, transforming High Street into a playground of sorts during the two-day celebration.
Everyone was blown away as Kokoi Baldo came to do an amazing special performance which opened up to the main highlight of the Festival, the Travel and Adventure Fashion Show. As models came down the runway, the set-up changed, reflecting the change of seasons. Viewers were captivated by the scale of the spectacle featuring the Summer, Fall, and Winter collections of Quiksilver, ROXY, DC, Billabong, RVCA, Revibe, Salomon, Columbia and The North Face. The clothes and accessories were well-chosen, maximizing the technology behind the items and gear.
The Festival had more people talking with its vibrant outdoor market. It was a massive success as shoppers got huge discounts and special promos from their favorite outdoor brands—the perfect place to find the right gear for friends and family who love adventure.
This event was also a good opportunity for travelers and adventurers to connect as R.O. X. launched the R.O.X. Community, an online platform that is a virtual one-stop shop for gear. The web app gives users access to helpful content and exclusive deals from premier outdoor brands.
Find out more about R.O.X. and how to be part of the R.O.X. Community by liking them on Facebook and following them on Instagram @roxphilippines.
The R.O.X. Outdoor Festival, held in partnership with BGC PassionFest, Bonifacio High Street, Bonifacio Global City, Municipality of Taguig, was made possible by
brand partners Columbia Sportswear, The North Face, Salomon, FOX Racing, Poler, Osprey Packs, Sea To Summit, Grind Philippines, DC Shoes, Quiksilver, ROXY, Billabong, Reef, RVCA, Play Hard Fitness, Hydro Flask, Nalgene, Birkenstock, Native, Aetrex, Theragun by Therabody, DOD, Coghlans, Claymore, Lifestraw, Captain Stag, Bacini, Gerber, EcoFlow, Insta360, Power Up, Outdoor Gringos, Kaulayaw Coffee, The Park, The Funny Lion Resort, Pioneer Insurance, Peak Pursuits, R.O.X Community, and official lighting partner Firefly.
R.O.X. is exclusively operated by the Primer Group of Companies, Asia’s next retail giant.
For more information, visit www.primergrp.com.