After recently launching its on-demand delivery services in Baguio City, Lalamove has been in talks with the local government to aid over 80 farmers during times of typhoon and produce oversupply. With the support of City Mayor Benjamin “Benjie” Magalong, the leading on-demand delivery platform aims to ensure farmers’ earnings are secured in times of crisis and to reduce produce waste.
As a critical hub for the distribution of vegetables from the Cordillera Administrative Region, Baguio City’s farmers are vulnerable to oversupply issues, especially during typhoon season and “ber” months.
Lalamove’s aid comes during crucial times, when farmers’ produce is left unsold, spoiled, and thrown away, resulting to the farmers’ loss of earnings. According to Djon Nacario, Lalamove Philippines managing director, the platform is working hand-in-hand with the Baguio local government to support the farmers’ needs during such incidents.
“The agricultural sector is vital to the Philippines,” explained Nacario. “Amid the typhoon season, we have discussed with Mayor Magalong that should the farmers need assistance, Lalamove is ready to rescue-buy their produce, which will be donated to repository markets and communities in need.”
Magalong expressed his support, saying, “Lalamove’s support for the Baguio City farmers cultivates hope and growth for our community, contributing to a more sustainable agricultural sector in the region.”
Lalamove is determined to extend this initiative to more farmers and markets across Metro Manila, in collaboration with LGUs and other parties interested to serve as repository markets for the rescued produce.
“Lalamove is not just about moving goods; it’s about moving lives forward,” said Nacario. “As a testament to our commitment to continuously empower communities, this is just the beginning of the support we aim to provide to Baguio City and to the agricultural sector.”
