VIKA, a new premium women’s activewear brand, officially launched in the Philippines with VIKA Her Game, a women-led pickleball invitational at Athlete Central PH, OAX Complex in Cainta, Rizal.
The launch marks VIKA’s entry into the local market with a clear proposition: to redefine women’s sportswear through performance innovation, refined design, and a deep understanding of how women move across sport, training, and everyday life.
“Our mission is simple: to create activewear that truly understands women,” said Ronald Villamin, CEO of VIKA sportswear. “Every piece is designed to empower women to move and lead with confidence, without compromising on comfort, function, or style.”
VIKA creates apparel designed to support movement in all forms—from training and running to recovery and daily routines. The debut collection features tailored fits with breathable, high-performance fabrics designed for all-day wear. Each piece was developed in collaboration with Filipina athletes, trainers, runners, yogis, and lifestyle creators.
More than apparel, VIKA positions itself as a movement, celebrating women who redefine the limits and move with confidence.
The launch event, VIKA Her Game, brought together approximately 200 guests, including athletes, media, influencers, and active lifestyle communities. More than a product launch, the event served as a platform to celebrate women in motion, on and off the court.
Supporting the launch are brand partners aligned with VIKA’s mission to elevate women’s performance and lifestyle. Onward provides future-forward solutions for audio, video, automation needs. Banana Boat Sunblock is trusted sun protection for women performing under active outdoor conditions. Mars Chocolates brings happiness closer to every Juan. Snickers believes “You’re not you when you’re hungry.” And Double Mint is the unique minty flavor you can’t get anywhere else.
For more info on VIKA, visit https://vikasports.co/, https://www.facebook.com/vikasports.co/
or https://www.instagram.com/vikasports.co/, https://www.tiktok.com/@vikasports.co
