Shangri-La Hotels and Resorts is bringing dining to a whole new level with the launch of The Table by Golden Circle, a new food and beverage loyalty program for Golden Circle members.
The Table by Golden Circle promises a whole new range of benefits to members who continue to choose fine dining at Shangri-La hotels and restaurants. It was created by putting together insights from Golden Circle members, which makes sure that everything that’s in The Table is not just on par, but even beyond standards upheld by the brand.
“Our customer research reaffirmed that the emotion attached to a dining experience is far more appealing than the functional benefit of discounts and points. Loyalty programs must adapt to this trend and become increasingly more experiential,” says Shangri-La’ Chief Marketing Officer Steven Taylor.
Asian Dragon‘s Olivia Limpe-Aw was at the launch of The Table by Golden Circle at Shangri-La The Fort and here are some of the exciting details you, too, can expect from the new program.
Why Golden Circle?
More Rewards: Members earn Golden Circle Award Points by dining and drinking at the more than 500 outlets by Shangri-La Hotels worldwide, even when they are non-staying guests.
Instant Indulgence: Earn and redeem Golden Circle Award Points instantly.
Elite Rewards: Jade and Diamond level members receive bonus earnings and more value on redemptions across different dining transactions.
Sweeter Deals: All qualifying transactions, even discounted ones, instantly translate to Golden Circle Award Points.
One Click Access: Access special offers and immersive stories and videos via The Table’s innovative and mobile friendly digital platform, www.Golden-Circle.com/TheTable. You can plan your dining experience based on five moods—elegant, intimate, upbeat, chill, or adventurous—and experience dining at a whole new level.
And behind every successful launch is a dedicated team. Kudos to the brains behind the fresh and fanciful media launch which left guests in awe.
For more exciting details about The Table by Golden Circle, check out The Table’s Instagram account, @TheTable. For more information about Golden Circle membership, visit www.shangri-la.com.
