Filipino fashion designer Jot Losa’s design philosophy reflects simplicity with a modern yet timeless aesthetic, matched with refined craftsmanship. For his 15th anniversary collection, it was not just about creating beautiful pieces, but about weaving together a narrative that reflected his childhood roots while embracing the future.
The collection “Pangako” was a journey shaped by the past, present, and the possibilities that lie ahead. “It was an intimate reflection of my childhood memories spent at my grandmother’s home—I still remember the fragrance of sampaguita flowers and the lace curtains and vintage heirlooms,” the designer says.
Jot chose a theme inspired by the sampaguita, and recalls rummaging through a wooden armoire in his grandmother’s home. This collection was his way of adding to the treasures that defined his childhood.
Whites and earthy tones were accented by denim blues, natural neutrals, and greens that evoked the lush foliage of his childhood backyard. The collection balanced weight and airiness, blending sheer fabrics with feathers, fringe, and 3D necklines, alongside more substantial materials like denim. Sampaguita appliqués adorned key pieces throughout the collection, from dresses to denim bell bottoms.
Reflecting on his journey, Jot embraced both the joy and challenge of capturing the “now” while staying true to his timeless vision and innovating for the Spring/Summer 2025 season.
Jot leaned into the power of storytelling by revisiting archives, reflecting on key moments, themes, and techniques that have defined his brand, and reimagining them with a modern twist. Collaboration played a crucial role in this process, including engaging with friends from the creative industry and his team, trusting their insights, and experimenting with new techniques and sustainable materials.
Hosting his first fashion show in his hometown of San Juan was a significant milestone. “I grew up in San Juan, where my career also began. Every time I visit the city hall to pay taxes, I can’t help but admire its structure and the simplicity of its white interiors—it feels like the perfect blank canvas. I always dreamed of holding my first solo show here, and now that dream is coming true.” Some 42 looks were showcased at the event last December 6.
Jot envisions his brand expanding beyond the Philippines, establishing a stronger international presence in the next 15 years. “The goal is to bring the spirit and craftsmanship of the brand to a wider audience, while showcasing Filipino creativity on a global stage,” he says.
As Jot continues to evolve his brand, his commitment to craftsmanship, storytelling, and honoring his heritage remain at the heart of every piece he creates.
Follow @jotlosa on Instagram and @jotlosa.fashion on Facebook. For appointments, contact jotlosa.bride@gmail.com, tel. nos. (0917) 851-5672 or 7796-9820, or visit his boutique at 150 V. Cruz cor. M. Marcos Sts. San Juan City.
