In a significant leap forward towards becoming the top mobile network in the Philippines, DITO Telecommunity, the fastest-growing telecom provider in the country, proudly launches its newest campaign, “DITO sa Puso Ko,” featuring Dingdong Dantes and Marian Rivera, the stars of the top-grossing Filipino film of all time, Rewind. This campaign celebrates their love for DITO.
The release of the heartwarming online video, with a special rendition of the iconic Filipino song Dito Sa Puso Ko, captures the meaning of DITO’s latest milestone of becoming the no. 1 rated mobile network in the Philippines as awarded by Ookla, the global leader in network intelligence and connectivity insights.
This campaign underscores DITO’s dedication to enriching the lives of Filipinos, providing them with reliable connectivity and innovative solutions to help turn their digital aspirations into reality. It also reflects DITO’s growing fan base, with more and more Filipinos subscribing to its products and services.
“Our newest campaign isn’t just about showcasing our products and services; it’s about celebrating the mutual love that we have with our millions of DITOzens,” said Evelyn Jimenez, DITO chief revenue officer-consumer. Truly grateful that we are now number one in their hearts and minds.”
Renowned for their charm and charisma on and off screen, DITO brings in Dingdong Dantes and Marian Rivera, the stars of Rewind, as the power couple behind this new and exciting chapter in DITO’s journey.
“Launching this campaign with Dingdong and Marian, the newest members of the DITO family, is a pivotal move to encourage more Filipinos to experience our next-generation technology,” said Jasper Evangelist, DITO brand and marketing director. “Dingdong and Marian are not just big names in the Philippine entertainment industry; they are icons who inspire positive change and growth across diverse communities. Being the digital stars of DITO signifies not just a collaboration, but a sweeping movement across the country.”
In the recently released online video of “DITO sa Puso Ko,” Dingdong and Marian were initially seen as the only ones with hearts. Eventually, hearts are blasted everywhere, spreading the DITO love to everybody. This scene reflects the journey of DITO; through the power of high-speed connectivity and value-for-money products, along with the DITOzens’ constant support and trust, DITO is now loved by millions of subscribers nationwide.
“At the outset, breaking into the market was really a daunting challenge, especially amidst the long-standing duopoly,” Jimenez added. “We needed to fight for our place on the table and establish who we are as a telco brand and what we really value as a company. Armed with a customer-centric mentality and a passion to make a difference, DITO thrived and flourished. We only started with thousands of subscribers, and now, after three years, we have millions of DITOzens who love and trust our brand and our products.”
Embarking on a new chapter with Dingdong and Marian is not merely a measure of success, but a call to further elevate DITO’s standards. “This is just the beginning of our journey. Moving forward, we remain steadfast in our commitment to provide, consistent customer satisfaction, value-driven products, and inclusive next-generation technology for the Filipino people,” Jimenez concluded.
Watch DITO’s newest campaign: https://youtu.be/ZTGGDL_h1SU
DITO Telecommunity Corporation is the fastest-growing telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019.
DITO commits to provide world class, fast, affordable, and secure telecommunications services. It is a Filipino company and a consortium that includes Udenna Corporation and China Telecommunications Corporation.
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