Beauty Addict: Decoded ushered in a new era of beauty. The annual event returned on September 13, 2025 at Rustan’s Makati with a bold, immersive celebration of the latest in skincare, makeup, and all things beauty.
More than just a gathering, this year’s Rustan’s Beauty Addict Event unfolded a new chapter with a dazzling showcase of artistry and inspiration, blending the worlds of luxury, creativity and technology in a one-of-a-kind experience.
Rustan’s Beauty Source reimagined its iconic annual event with an atmosphere inspired by the sleek sophistication of neon circuits, holographic textures, and futuristic design elements—the space came alive with striking design elements that echoed the campaign’s central theme. Every corner of The Beauty Hall was transformed into an immersive wonderland that brought the theme of decoding the future of beauty to life, inviting guests to explore how it evolved in this new era.
The journey began as you stepped into a tech-inspired world, where dimensional lighting created a striking, glowing portal that pulled you into a universe shaped by beauty, powered by science, and driven by innovation. Guests snapped and shared moments at the tech-inspired photo zone designed to spotlight best angles with clean lines, soft lighting, and reflective surfaces to bring together modern design and aesthetics.
This year’s beats leveled up as each Rustan’s store in Manila featured its own entertainment, allowing patrons and Beauty Addict members to enjoy the same elevated experience and festive atmosphere throughout the celebration. Guests in Rustan’s Makati were treated to upbeat music sets from DJ Xiro and special guest KATDJ. Creating a vibrant party at Rustan’s Alabang was DJ Dimples, while DJ Yanniquinn kept the energy going at Rustan’s Shangri-La.
No celebration of Rustan’s Beauty Addict would be complete without the generous rewards and exclusive privileges that guests look forward to each year. Designed to surprise and delight, these special offers extended the event into an ongoing experience, rewarding loyal patrons and inviting new guests to discover the best of Rustan’s Beauty Source.
Shoppers online are equally rewarded with free delivery every weekend of September through the Beauty Delivered Free offer, making it easier than ever to indulge from the comfort of home. Finally, guests who shop in-store are invited to personalize their finds with the Custom Beauty On Us service, offered on September 13 at Rustan’s Makati and on September 27 at Rustan’s Alabang, where purchases made throughout the month can be elevated with complimentary customization.
Get ready to immerse yourself in an experience like no other! Join the adventure by registering at http://bit.ly/BeautyAddictEventDecoded.
Special thanks to participating brands: beauty Partners SharkNinja, Face Sculpt, Belo Medical Group, Eco Jardin Philippines, and Emphasis Salon; makeup Stila Cosmetics and NARS; hair by Phyto; and fashion and accessories brands Maje, Natori, Sandro, Calvin Klein, and Adolfo Dominguez. Additional support from other brands including All Nippon Airways and Philippine Wine Merchants.
Stay connected! Follow @RustansBeautySource on Facebook, Instagram, and TikTok for all the latest announcements. You may also visit the official website at https://rustans-thebeautysource.com/ or join the RBS Viber Community bit.ly/RTBSonViber to get live updates.
